Email | SMS | Retention | Lifecycle | CRM

Hey there!

I'm Stephens.

I’m an seasoned lifecycle marketer passionate about using empathy to create compelling customer journeys through email, SMS, and loyalty.

A little about me

I'm passionate about creating relatable, relevant, and fun experiences through email & SMS, using stories to connect with potential customers and turn customers into raving fans. My goal is to provide subscribers with content that makes their day brighter while driving revenue and loyalty for the brand.

I was born and raised in Nashville, TN where I live with my wife and our 7 month old daughter, River. When not deploying emails, you can find me brewing yet another cup of coffee, finding new hiking trails to explore, and daydreaming of escaping to Switzerland.

February 2023 – June 2023


Senior Manager of CRM

I led the customer lifecycle via email, SMS, and referral programs, educating customers on Slumberkins products and equipping parents to support their child's emotional needs. In my role at Slumberkins, I drove retention strategy as well as execution of campaign and flow sends. Although my time there was short due to a mass reduction in force, I was able to increase engagement by 30% and channel revenue by 47% while also eliminating deliverable issues and serving as project manager for all marketing initiatives.

Slumberkins is an emotional learning brand on a mission to empower children to be caring, confident, and resilient. Slumberkins creatures can be found in books and plush as well as in the Apple TV+ show co-created with the Jim Henson Co.

May 2022 – December 2022


CRM & Engagement Marketing Manager

At Sentral, I lead all ad-hoc email marketing efforts for short-term guests and long term tenants while migrating to Iterable to launch full-scale CRM efforts. While at Sentral, I drove a 22% increase in engagement through optimization efforts, grew BFCM revenue by $300k year over year, and launched referral programs that produced $1M of new revenue.

Sentral is an innovator in the multi-family apartments and short-term rental market, enabling people to stay for a night, a month, or years at a time.

April 2021 – May 2022

The Earthling Co.

Retention & Email Marketing Manager

I led both strategy and execution for all lifecycle and retention efforts, including email, SMS, loyalty, and subscription programs. Through optimization and testing efforts, I doubled the number of engaged email subscribers, increased revenue from subscribe-and-save customers by 117%, and reduced churn by 14%.

The Earthling Co. is known for their viral shampoo and conditioner bars and other efforts to reduce waste through deodorant, solid dish soaps, and more.

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September 2016 – February 2021

Trevecca Nazarene University

Email and Web Strategist

I was recruited to take on digital design, but quickly expanded my role to include owning the university's email program and launched full scale automation efforts to nurture prospective students from inquiry to enrollment. By the end of my tenure, I managed strategy and execution for email, website, and digital design efforts, working with stakeholders across campus to align their department's needs with university goals.

Named the fastest growing university in Middle Tennessee, Trevecca is a hidden gem in the heart of Downtown Nashville.

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The very definition of a high-impact team player, Stephens brought immense value to our team and it was a privilege to collaborate with, and learn from, him. I hired Stephens to build out our CRM and Lifecycle Marketing function and he excelled in every measure. He leveraged his diverse digital marketing experience to institute best practices, grow our sophistication and unlock the potential of our team. A natural collaborator with a strong technical mind, both myself and the larger organization relied upon his strategic thinking to move us forward. He's the type of team member you search high and low for and once he joins, you do everything possible to ensure he never leaves. I welcome anyone to reach out to me directly so that I can share the countless ways Stephens delivered for our team.

Jonathan Smith
Senior Director of CRM

(I worked under Jonathan at Sentral)

Stephens is a killer marketer and leader. He is innovative, sharp and always looking for the next challenge. He has a deep understanding of customers’ needs, digital marketing, and how to fuse the two. He leads campaigns and projects with a data-first approach and is a champion of testing and optimizing. A rare combo, Stephens pairs being analytically-minded with a keen eye for design, and brings value in both leading brand initiatives and executing design, from web to email to print. In addition to his skills as a strategic leader and tactical marketer, Stephens is also the definition of a team player. He goes above and beyond to help his teammates and is an intentional and skilled mentor. Stephens is an asset to any team he is a part of and would be a huge value-add to any organization.

Marlee Joseph
Director of Marketing
StoryBrand + Business Made Simple

(I worked under Marlee at Trevecca Nazarene University)

As soon as Stephens joined Sentral, he made a huge impact on our email marketing efforts. Stephens took off running and started to lead the efforts for all of our resident and guest communications from day one. Stephens was instrumental in implementing and launching our new CRM which was a huge lift. Stephens is a team player and is always willing to help out where he can. Stephens is extremely passionate about creating winning email and customer lifecycle marketing campaigns which showed in the revenue results that were achieved. If you are looking for an expert to join your team who will get the job done, increase revenue, and take your marketing to the next level, look no further.

Cat Dupree
Senior Digital Marketing Manager

I had the honor of working under Stephens for a year and a half at Trevecca Nazarene University. I began my position knowing very little about web design, coding, and email marketing, but he took me under his wing and taught me basically everything I know now. I have had multiple promotions while employed here single-handedly because of what I have learned from Stephens. He is a great teacher, a phenomenal leader, and an all around incredible person to work with. If you have the chance to interview Stephens for a position, you don’t know how lucky you are. He will begin as an amazing asset to your team and will become a dear friend as well. Don’t miss the opportunity to work with this man.

Jake Sexton
Associate Director of Marketing
Trevecca Nazarene University

(Jake worked under me as a specialist at Trevecca)